A student lifestyle blog can be not only a creative outlet but a source of income. Sure, you won’t be making money right away. Building up your blog to be your side business can take up to a year and more. However, there are ways to speed up this process.
Luckily, the Internet provides tons of opportunities to promote your blog. But you’d have to apply numerous strategies to do so. There is so much content on the web that it’s easy to get lost and hard to be original. But it’s still possible to make your blog successful. So, here are seven tips to promoting your student lifestyle blog and make it a legit venture.
Know Your Audience
This is the most important task for any promotion. Whatever you do next will depend on knowing your target audience. Without proper research, you won’t be able to come up with content that forms your core followers group. So, make sure you spend enough time learning about your target audience. Notably, being a student yourself, you have an upper hand here.
You already have information about the age group, student culture, and interests. Thus, you can just run a poll in your uni to have an idea of what they would like to see in the student lifestyle blog. It can vary from tips on productivity to finding a professional for completing the “write my paper” request. So, you can shape your content plan accordingly.
Master Email Marketing
Email marketing is vital for a blog. This is how you’ll get new subscribers and share updates with your audience. So, make sure to spend some time looking into how to achieve the most with email marketing. You wouldn’t want to turn your email subscriptions into spam. Craft your invitations extremely carefully. Treat these emails like a part of your content.
Make sure they do not sound generic. Personalizing emails is half of your success with them. Your subscribers would like to feel as if they are part of a special community. That would be a cornerstone of a successful blog promotion. So, schedule writing emails as a part of your marketing strategy.
Diversify Promotion on Social Media
As effective as email marketing is, do not put all your eggs into one basket. Make sure to use your social media platforms for your blog promotion. Create a separate page on Facebook or Instagram (or both) to share updates and snippets of your blog’s content. As a self-employed blogger, you’ll have to work as a copywriter as well.
Thus, make sure to use every platform that you have to inform people about your new post. It will serve as an ad for potential new subscribers and will keep your current audience updated. Besides, social media allows you to interact with your subscribers more efficiently. This will help you create a community that one wants to be a part of.
Speaking of social media marketing, you have no doubt heard about SEO. As an emerging blogger, you have to pay extra attention to search engine optimization. It will help you to be more noticeable. And your blog won’t be lost among the thousands of look-alikes across the web.
Of course, SEO usually requires a specialist. But there are a few things you can do yourself to ensure its success. For instance, optimizing your in-text keywords and guest-posting will boost your visibility for Google. You can also add relevant and quality links to your website. And it could be useful to register your blog as a business on Google My Business.
Do not let your content stagnate. Student lifestyle blogs can easily become repetitive. Of course, everybody would benefit from tips to ace their midterm exams. But it would be hard to stay original with topics like this only. Make sure that you’re staying on trend with everything relevant to students.
Whether it’s laws concerning student loans or newly introduced discounts for students from a local gym, provide the information that is useful to become the go-to blog for students. Do not forget to react to major political and social events as well. However, avoid sensationalization. Ethical code is a must for a content creator.
Do Not Ignore Comments
Engaging with your subscribers is vital for successful promotion. If someone leaves a comment on your blog post, engage with it. Even if it’s a negative one. There are ways to stay classy and stand your ground. Plus, you’ll show your current and potential subscribers that you know how to handle pointless hate and gain their respect.
Besides, your subscribers can give you ideas about the next blog posts. You can write an article mentoring a thank you to the subscriber that inspired it. Thus, you’ll be contributing to building your community and loyal audience. And it won’t be long before your subscriber will be recommending your blog to their friends.
One of the most efficient ways to promote anything on the internet is by collaborating with bigger creators. Getting a call to subscribe to your blog from an established creator will give you a huge advantage. It’s a sure way to get tons of new subscribers almost overnight. However, getting this collab is no easy fit.
For starters, your blog has to be developed. There is no chance a bigger creator will collaborate with a draft project. Consider collaboration after reaching at least a few hundred subscribers. But there is something you can do at the very beginning. If you know any influencers ask them for a short promo to build up your audience. It will work like a charm.
So, here you have it. First things first, make sure to gather all possible data about your target audience for a successful promotion of your blog. Spend time making the most out of email marketing and your social media platforms. And don’t forget about increasing SEO. Also, make sure your content is up-to-date and relevant at all times. Do not ignore any of your subscribers’ comments to build a strong community. And finally, use collaborations with other creators to grow your audience.